RE: The Daily Meme #695!

I worked in the PR and media business for about 15 years. I learned there from scratch which instruments of influencing people are most effective. This includes the unrestricted repetition of pre-determined catchwords, which one then stoically publishes again and again, so that through this method something is believed to be important and true, regardless of whether it really is. At that time, we had clear guidelines from the companies commissioning us and all measures were neatly evaluated according to certain criteria. People are very gullible and easily influenced, is what I learned from this and even I, as a professional, fell for other PR measures where I didn't have my own area of work. I learned that building a brand is essential for the awareness of a product or a person. This brand must always be communicated in the same way under all circumstances, the values must appear permanently and in agonising repetition in all press releases in a certain number and intensity (also in a figurative sense). This is how you achieve the broad and long-lasting effect. Supported by image and colour worlds.

Those that engineer consent don't have the benefit of us all in mind

Since no individual likes to think of himself as gullible, PR is usually not recognized as such.