RE: Online Marketplace Not Sustainable For Your Business
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I think that’s the better strategy when it comes to dealing with marketplaces, seeing them as a gateway or funnel to acquire customers. The goal is always to convert them to actual customers and established a relationship beyond the marketplaces. The level of control we get with marketplaces is very minimal.
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Leading the customers to the direct contact is the goal. Our customers will remember us not remember the marketplace. That is true, we have no control over the marketplace, when the marketplace admin put our store or products in the bottom list, we can not do anything.